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人皇纪,丧尽天良:新式广告会追寻你的眼球,你想躲都躲不掉,aabb式的词语


图片来历:视觉我国


一家残暴的草创公司要用眼球追寻技能迫使你看广告

A Brutal Startup Is Forcing You to Watch Ads Using Eye-Tracking Technology

MoviePass的创始人回来了,这一次他可不是闹着玩的。

The founder of MoviePass is back, and this time he's not messing around.

MoviePass联合创始人史黛西•斯皮斯创办了一家名为PreShow的新公司,它选用的商业模式完全是来自《发条橙》:

MoviePass co-founder Stacy Spikes has a new startup called PreShow, and it's using a business model straight out of A Clockwork Orange:

该公司的新使用程序能够协助你取得免费电影票——只需你坐着看15到20分钟的广告。并且它会运用眼球追寻技能,以保证你没有转移视线。

The company's new app helps you score free movie tickets — as long as you sit through 15 to 20 minutes of advertisements that use eye-tracking technology to make sure you don't look away.

这不像YouTube上的广告,能够在几秒钟后越过,或许经过第三方扩展程序屏蔽,PreShow要求你有必要看。Engadget表明,要运用这款使用,就有必要用苹果的FaceID注册。

Unlike YouTube ads, which can be skipped after a few seconds or blocked with a third-party extension, PreShow demands your attention. To use the app, according to Engadget, you have to sign in with Apple's FaceID.

你不能直接走开或晃神——使用程序会监督你,以保证你在专注看。

And you can't just walk away or let your attention wander — the app watches you to make sure you're paying attention.

要想拿到电影票,你有必要把目光锁定在画面上,在整个广告播映期间都盯着屏幕看。把目光移开,或许放下手机,屏幕上就会呈现一条赤色边框,暂停播映广告,直到你抛弃挣扎并回收目光。

To earn the movie tickets, you have to keep your gaze in frame, and look at your screen for the entire duration of the ads. Look away, or put your phone down, and a red border appears, pausing the ads until you give in and return.

据Engadget报导,斯皮斯表明,他不计划在PreShow之外的任何地方授权这种广告推送技能。

Spikes says he doesn't plan on licensing the ad-pushing technology anywhere outside of PreShow, Engadget reports.

但这并不意味着高管们不计划套现。现在,这款使用仍在Kickstarter网站众筹。

But that doesn't mean executives don't plan to cash out. Right now, the app is still gathering backers via a Kickstarter.

一旦发布,有或许只需每月订阅就能用这款使用程序。这款使用程序迫使人们观看一集电视剧长度的广告。

Once it's released, it's possible that the app — which, again, forces people to watch a TV-episode length slew of advertisements — could be available only through a monthly subscription.

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